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monster-jam-2011-interior.jpg
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Metalogix


Metalogix is one of the biggest names in SharePoint, whether you’re setting up your site for the first time, moving everything, or trying to decide what to do next.

As part of a larger, continuing engagement, I led the redesign and reconceptualization of Migration Expert. The application takes the pain and guesswork out of big server moves, with a logical three-step process, interactive reporting, the ability to share results, and more.

Plus, the Windows Modern aesthetic is integrated faithfully throughout, making this application a perfect home with SharePoint.

 

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Metalogix


Metalogix is one of the biggest names in SharePoint, whether you’re setting up your site for the first time, moving everything, or trying to decide what to do next.

As part of a larger, continuing engagement, I led the redesign and reconceptualization of Migration Expert. The application takes the pain and guesswork out of big server moves, with a logical three-step process, interactive reporting, the ability to share results, and more.

Plus, the Windows Modern aesthetic is integrated faithfully throughout, making this application a perfect home with SharePoint.

 

jingleball-2010-interior.jpg

Jingle Ball 10


 

ClearChannel Radio’s annual Jingle Ball warms up the holidays with pop’s hottest acts to cities across the US. ClearChannel Boston needed a web platform that could seamlessly promote the event each year.

I directed, designed and built a Flash (it was 2010!) concert guide, that included interactive animated sizzle and video effects. HD desktop users were treated to even more detail and visuals.

I also created a video package that introduced both the show and artists, at the actual concert, and worked with the venue to create a consistent brand and motion language, from web to stage.

Jingle Ball 10


 

ClearChannel Radio’s annual Jingle Ball warms up the holidays with pop’s hottest acts to cities across the US. ClearChannel Boston needed a web platform that could seamlessly promote the event each year.

I directed, designed and built a Flash (it was 2010!) concert guide, that included interactive animated sizzle and video effects. HD desktop users were treated to even more detail and visuals.

I also created a video package that introduced both the show and artists, at the actual concert, and worked with the venue to create a consistent brand and motion language, from web to stage.

masthead-lucky-strike.jpg

Lucky Strike Lanes


 

Lucky Strike Lanes rolled out “Lounge & Bowl,” a nationwide overhaul of its brand and properties aimed at bringing modern nightlife to the classic past-time.

Working with their corporate brand managers, I directed and produced a multi-platform campaign aimed at young professionals, socialites, and trendsetters.

The deliverables included an animated digital invitation that could be rapidly customized for over a dozen launches across the US, a video campaign targeting corporate holiday parties, and a complete web rebrand of their flagship Boston location, right across the street from Fenway Park.

The campaign launched with a cohesive motion language, that complimented both local and national markets. Selected elements featured here.

Lucky Strike Lanes


 

Lucky Strike Lanes rolled out “Lounge & Bowl,” a nationwide overhaul of its brand and properties aimed at bringing modern nightlife to the classic past-time.

Working with their corporate brand managers, I directed and produced a multi-platform campaign aimed at young professionals, socialites, and trendsetters.

The deliverables included an animated digital invitation that could be rapidly customized for over a dozen launches across the US, a video campaign targeting corporate holiday parties, and a complete web rebrand of their flagship Boston location, right across the street from Fenway Park.

The campaign launched with a cohesive motion language, that complimented both local and national markets. Selected elements featured here.

masthead-mcdonalds.jpg

McDonald's Frydrate


The Big Mac may be the world’s most famous burger, but fries and shakes have been with McDonald’s since its inception.  Plus, they’re a great way to cool off in the dead of summer, and that’s what McDonald’s was counting on.

I worked with McDonald’s and their partner agencies to create the Frydrate game. Players select their favorite combo of fries and drinks, and each pairing unlocks a unique song. Players can finish each beat off with a custom arrangement of effects – all synched for musical perfection Players then share their mixes with Facebook and Twitter integration.

From conceptualizing the game to composing the songs, this is one of my favorite projects.

 

McDonald's Frydrate


The Big Mac may be the world’s most famous burger, but fries and shakes have been with McDonald’s since its inception.  Plus, they’re a great way to cool off in the dead of summer, and that’s what McDonald’s was counting on.

I worked with McDonald’s and their partner agencies to create the Frydrate game. Players select their favorite combo of fries and drinks, and each pairing unlocks a unique song. Players can finish each beat off with a custom arrangement of effects – all synched for musical perfection Players then share their mixes with Facebook and Twitter integration.

From conceptualizing the game to composing the songs, this is one of my favorite projects.

 

masthead-kc13.jpg

Kiss Concert 13


ClearChannel Radio’s annual Kiss Concert brings pop’s hottest acts to cities across the US, all on one stage. ClearChannel Boston needed a web platform that could seamlessly promote the event each year.

I directed, designed and built a responsive HTML5-enabled concert guide, that brings effects formerly only available in Flash to desktops, tablets, and even mobile phones.

For music fans, the site delivers up-to-the-minute details, video and music from their favorite acts, on the screen size of their choosing. For ClearChannel, they can deliver branding partnerships with area companies, and cross-promote their other events.

Kiss Concert 13


ClearChannel Radio’s annual Kiss Concert brings pop’s hottest acts to cities across the US, all on one stage. ClearChannel Boston needed a web platform that could seamlessly promote the event each year.

I directed, designed and built a responsive HTML5-enabled concert guide, that brings effects formerly only available in Flash to desktops, tablets, and even mobile phones.

For music fans, the site delivers up-to-the-minute details, video and music from their favorite acts, on the screen size of their choosing. For ClearChannel, they can deliver branding partnerships with area companies, and cross-promote their other events.

masthead-rosetta-stone.jpg

Rosetta Stone


Rosetta Stone is transforming itself from yellow boxes in airports to the world’s leading language-learning technology. The benefits of Rosetta Stone aren’t just for the avid traveler; businesses and educational institutions use Rosetta Stone every day.

Working with their Education marketing department, I directed, animated and scored an explainer that took real-world language statistics and brought them to life in an entertaining, engaging way.

The explainer merges Rosetta Stone’s new brand principles with the motion and aesthetic that consumers have come to expect from best-in-class brands like Google. The end result is a friendly and relevant piece.

 

Rosetta Stone


Rosetta Stone is transforming itself from yellow boxes in airports to the world’s leading language-learning technology. The benefits of Rosetta Stone aren’t just for the avid traveler; businesses and educational institutions use Rosetta Stone every day.

Working with their Education marketing department, I directed, animated and scored an explainer that took real-world language statistics and brought them to life in an entertaining, engaging way.

The explainer merges Rosetta Stone’s new brand principles with the motion and aesthetic that consumers have come to expect from best-in-class brands like Google. The end result is a friendly and relevant piece.

 

masthead-onog.jpg

One Nation of Gamers


One Nation of Gamers brings the tailgating experience of traditional sports to eSports – televised gaming matches against the world’s best.

With revenue that would make most sports franchises jealous, gaming has rapidly become the most profitable entertainment media in the last several years.

From a branding perspective, however, the gaming industry is stuck in the past – the aesthetics are either insulting childish, or overtly masculine. I designed and developed a fashion-forward, gender-inclusive brand language and web strategy that positioned ONOG for growth.

 

One Nation of Gamers


One Nation of Gamers brings the tailgating experience of traditional sports to eSports – televised gaming matches against the world’s best.

With revenue that would make most sports franchises jealous, gaming has rapidly become the most profitable entertainment media in the last several years.

From a branding perspective, however, the gaming industry is stuck in the past – the aesthetics are either insulting childish, or overtly masculine. I designed and developed a fashion-forward, gender-inclusive brand language and web strategy that positioned ONOG for growth.

 

monsterjam-2008-interior.jpg

Monster Jam '08


It’s 2008. Jay-Z is back in the game, and he’s bringing the hottest new rapper, Lil Wayne, along for the ride. Lil Wayne has just crossed-genres with his electro-rock-rap, and you can see them on one stage.

For ClearChannel Radio, Monster Jam is an annual institution, where rappers and singers are made. I directed, designed and built a  concert guide, that included interactive animated sizzle and video effects.

Trivia: At the show, Lil Wayne refused to leave his tour bus, and Jay-Z did a double-set to keep the crowd from rioting. I was there, and it worked!

 

 

Monster Jam '08


It’s 2008. Jay-Z is back in the game, and he’s bringing the hottest new rapper, Lil Wayne, along for the ride. Lil Wayne has just crossed-genres with his electro-rock-rap, and you can see them on one stage.

For ClearChannel Radio, Monster Jam is an annual institution, where rappers and singers are made. I directed, designed and built a  concert guide, that included interactive animated sizzle and video effects.

Trivia: At the show, Lil Wayne refused to leave his tour bus, and Jay-Z did a double-set to keep the crowd from rioting. I was there, and it worked!

 

 

monster-jam-2011-interior.jpg

Monster Jam 11


For ClearChannel’s 2011 Monster Jam, I was approached with a single starting point: a mixtape. The cliché comedy staple from 80’s movies was now the defacto way of discovering new artists and testing new material.

I took this concept and envisioned a crossover over old school hardware and futuristic panels and labels, all strung together with dark chrome cassette tape. This turned into an interactive concert guide, where fans could watch videos, enter contests, and learn more about their favorite acts.

I also directed and produced an on-stage video package for the concert itself, which introduced upcoming acts, sponsors, merchandising, and more.

Monster Jam 11


For ClearChannel’s 2011 Monster Jam, I was approached with a single starting point: a mixtape. The cliché comedy staple from 80’s movies was now the defacto way of discovering new artists and testing new material.

I took this concept and envisioned a crossover over old school hardware and futuristic panels and labels, all strung together with dark chrome cassette tape. This turned into an interactive concert guide, where fans could watch videos, enter contests, and learn more about their favorite acts.

I also directed and produced an on-stage video package for the concert itself, which introduced upcoming acts, sponsors, merchandising, and more.

jingleball-2011-cover.jpg

Jingle Ball 11


ClearChannel Radio’s annual Jingle Ball warms up the holidays with pop’s hottest acts to cities across the US. ClearChannel Boston needed a web platform that could seamlessly promote the event each year.

I directed, designed and built a Flash concert guide, that included interactive animated sizzle and video effects. HD desktop users were treated to even more detail and visuals.

I also created a video package that introduced both the show and artists, at the actual concert, and worked with the venue to create a consistent brand and motion language, from web to stage.

Jingle Ball 11


ClearChannel Radio’s annual Jingle Ball warms up the holidays with pop’s hottest acts to cities across the US. ClearChannel Boston needed a web platform that could seamlessly promote the event each year.

I directed, designed and built a Flash concert guide, that included interactive animated sizzle and video effects. HD desktop users were treated to even more detail and visuals.

I also created a video package that introduced both the show and artists, at the actual concert, and worked with the venue to create a consistent brand and motion language, from web to stage.

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Cloud Express


CloudExpress is a free tool from Apptio that not only prevents internet-bill-heart-attacks, but tells both seasoned IT pros and rising tech gurus alike how much they’re paying for their cloud computing.

This revolutionary (and free) prediction engine needed a modern look to suit, and a thorough vetting with its potential users.

The end result is an intuitive, dynamic, and clean way of mastering a traditionally murky task.

 

Cloud Express


CloudExpress is a free tool from Apptio that not only prevents internet-bill-heart-attacks, but tells both seasoned IT pros and rising tech gurus alike how much they’re paying for their cloud computing.

This revolutionary (and free) prediction engine needed a modern look to suit, and a thorough vetting with its potential users.

The end result is an intuitive, dynamic, and clean way of mastering a traditionally murky task.

 

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Talks


I've given nearly a dozen talks and presentations in the past three years. Here's a recent talk I gave at What's Next DC, introducing marketers to the realms of user experience and design. 

Talks


I've given nearly a dozen talks and presentations in the past three years. Here's a recent talk I gave at What's Next DC, introducing marketers to the realms of user experience and design.